Widen the focus from traditional supply chain analysis to encompass the demand chain to the same extent.

Do the legwork to identify who is essential to the chain’s success and how they operate. Who adds value and where,

Review data flows and implement efficient and reliable information exchange.

Recognize the external context. What are the regulatory, political and social system and infrastructure requirements necessary to support operations across the value chain?

Align key performance indicators and articulate what criteria will be used and define ‘value’.

Look to the future and collect, analyze and communicate information about business activity and the external environment.

Focus on business partnering and alignment between the supply chain, the business and corporate strategy.

Learn to embrace dependency sharing not only a common aim but also integrating business processes and information systems.

Seize the opportunity to develop collaborative business partnerships to gain competitive advantage which extends across the entire value chain.

But be realistic and aware of risks across the value chain.